Our Story

(Or: how we got tired of sweating through overpriced golf shirts)

We love golf. The good, the bad, the “put me down for a bogey” kind of love. But after one too many rounds played in the Middle Eastern heat (wrapped in gear that cost more than our driver and performed worse) we thought: surely there’s a better way.

So we made one.

At Toviarlo, we're building a golf brand that doesn’t assume you’re loaded just because you enjoy playing golf. Our high-quality gear looks sharp, feels cool (literally and metaphorically), and won’t drain your bank account like paying the full rack rate at any Dubai course.

Every item we created is designed with the heat in mind. Because playing golf in the Middle East is a great idea... until around the fourth hole, when your shirt starts clinging like a needy ex and you start questioning your existence. That’s why our polos come with UPF 50+ protection, breathable fabrics, and collars that keep their shape even when the medics are administering you your fluids.

Our mission is simple: play more golf, more often, without sweating about the risks or costs

That’s it. No gimmicks. No gold trim. Just gear that works.

The Toviarlo Pledge

  • We fight the heat, so you don’t have to.

    Playing golf in 40°C+ shouldn’t feel like a punishment. Our gear is built to handle the extreme heat. Breathable fabrics, UPF protection, and designs that work with the weather, not against it. Less melting, more birdies.

  • Premium, but not pretentious.

    We make high-quality golf gear without the “Why does this cost more than my putter?” price tag. You get sharp, well-made clothing designed to last. All without selling a kidney. Because looking good shouldn’t come with financial trauma.

  • No gatekeeping. Ever.

    We’re not here for snobbery, scorecard flexing, or side-eye at the driving range. Whether you’re a scratch golfer or still figuring out which end of the club to hold, you’re in. Golf’s for everyone. Even your mate who calls it a “stick.”